Fashion Forecast FW25
The Ask
Make predictions for the fashion trends of Fall/Winter 2025, based on an analysis of current cultural, social, and economic influences, as well as emerging design patterns and technological advancements in the fashion industry.
Skills
Research
Visual Design
Trend Analysis
Collaboration
Organization
Communication
Adobe Photoshop
Forecasting
The Process
Drawing inspiration from the consequences of overconsumption and the desire to create positive change for the planet, our forecast reflects the growing post-pandemic yearning to reconnect with nature. With a newfound appreciation for the environment, people are seeking ways to explore and protect the natural world once again. This shift in perspective informs our collection, which blends neutral tones with vibrant accents inspired by nature’s beauty. We use conscious materials and patterns that evoke the creatures and landscapes we wish to preserve, capturing a sense of rewilding and ecological restoration to promote a sustainable future for the planet.
Environmental Awareness and the Evolving Fashion Market
For our forecast, we focused on the growing environmental awareness driven by political shifts and global trends. Recent Republican debates showed a shift towards acknowledging environmental issues, while a global poll revealed that countries like China and the UK are prioritizing the environment over the economy.
Our target market is primarily made up of innovators and early adopters, particularly from the "Connected Bohemians" group. This demographic is tech-savvy, socially conscious, and currently navigating university or early career life, often overwhelmed by the state of the world. They are highly engaged with social media platforms, particularly TikTok, and value sustainability, collectivism, and environmental responsibility.
As this group matures, they will move from being followers to trendsetters, pushing for sustainability and eco-conscious fashion choices. With a growing focus on global and local issues, they will lead a shift in fashion towards a more nature-connected, rewilded approach. This market, once uncertain and economically cautious, will drive the demand for innovative and environmentally responsible fashion trends.
Color Stories
In creating our color stories, we drew inspiration from both the raw, elemental forces of nature and the delicate beauty of blooming landscapes. Our first color story, Stomping Grounds, captures the harsh yet powerful aspects of nature with shades like Nomadic Dream, a soft brown inspired by ancient tree trunks, and Rich Clay, a desert red with warm earthy tones. The desaturated hues of Grey Ice and Wandering Stars evoke the coldness of sea ice and the celestial wonders of the universe, while Digging Around and Tadrart Rouge reference the natural world’s grounding elements and the intense beauty of desert landscapes.
The second color story, Cognizant Blossom, shifts to the more vibrant and delicate side of nature’s palette. Buttercupbrings warmth and cheerfulness, while Berry Bliss evokes the freshness of blooming flowers with its berry pink hue. Picking Petals captures the soft pastel pinks of new blossoms, and Greener Visions brings in a rich forest green to remind us of the lush vibrancy of nature. The crisp tone of Morning Dew and the bold Rich Wine add balance and depth, reflecting both stillness and intensity in nature’s cycles.
These two color stories work together to express a balance between the strength of nature and its delicate, blooming beauty, offering a harmonious and grounded vision for fashion in Fall/Winter 2025.
Fabrics, Prints, and Details
For Fall/Winter 2025, our fabric choices focus on nature-inspired themes of strength, freedom, and rewilding. Natura Botanica Cashmere, dyed with botanicals, is a sustainable, warm fabric, while Cordura fabric, made from recycled nylon, provides durability and resilience.
Prints like Leopard Skin Mesh symbolize strength, and photographic horse prints evoke freedom. Hedgerow patterns by Sarah Burns, featuring wild plants, reflect natural beauty through hand-printed, naturally dyed fabrics. Classic check prints provide structure with historical ties, while feathers represent escapism and ruffles add playful control. Surrealist details like Schiaparelli’s hydrangea buttons bring a whimsical, nature-inspired touch. These fabrics and patterns embody the essence of rewilding, blending strength with a deep connection to the natural world.
Runway and Streetwear Inspiration
Our forecast draws inspiration from both recent runway shows and streetwear trends, reflecting themes of positivity, self-expression, and protection.
Untamed embodies the wild, untamable aspects of nature. Through animal-inspired patterns and feral energy, this collection encourages individuals to embrace their most authentic selves. These designs celebrate independence and self-reliance, with fluid, free-spirited silhouettes that reflect a departure from conventional fashion narratives. Untamed is about celebrating self-expression, drawn from the raw and diverse elements of the natural world.
Weightless explores the concept of escapism, using feather details to symbolize luxury and freedom. Feathers evoke a sense of lightness and distinction, reflecting a desire to transcend everyday constraints. This collection plays with the notion of dipping into the world around us without fully immersing, drawing from the opulence of past eras while keeping a light, ethereal feel. It captures the essence of escapism, where the wearer feels weightless and free from societal pressures.
The Outcome
The Fall/Winter 2025 forecast focuses on Rewilding, a theme that embraces nature-inspired colors, sustainable materials, and organic patterns. Drawing from environmental awareness, this collection reflects a return to nature through tones and textures that echo the earth’s natural beauty. It highlights conscious consumption, with fabrics and designs that respect the environment, offering a fashion-forward response to the growing need for sustainability and individual expression. Rewilding captures the spirit of ecological restoration, bringing nature and fashion together in a meaningful way.
